What is the best practice regarding the Conversation ID field in analytics profiles?

The recommendation against the regular use of the Conversation ID field in analytics profiles stems from concerns regarding the accuracy and reliability of the data it provides. The Conversation ID may not consistently capture all relevant information or may lead to misleading interpretations when analyzing user interactions and engagement.

By avoiding frequent reliance on the Conversation ID, analysts can ensure they are working with more robust and validated data, which is crucial for making informed decisions based on comprehensive analytics. This approach helps prevent potential misinterpretations that could arise from imprecise or incomplete data associations, allowing for a more accurate assessment of trends and user behavior over time.